My guest today is Shelby Leigh, a mental health poet and self-love advocate who has been sharing her work online for 7+ years, amassing a following of more than 450,000 readers. She is the author of the bestselling book of poetry, changing with the tides.

In addition to writing poetry, Shelby hosts an online poetry community with monthly workshops, and helps other writers confidently market their books. She is also the host of the “Small Steps to Self-Love” podcast. You can find her on Instagram and TikTok @shelbyleighpoetry.

I first came across Shelby when a friend of mine posted a link to her “BookTok Blueprint” guide on Facebook. I purchased it, thought it was extremely helpful, and as a result, wanted to invite Shelby onto the show to share her expertise with you.

In this interview, you’ll learn why you should use TikTok, how to gain followers there, how to make videos, how to convert followers into readers who buy books, and lots, lots more.