The Renaissance artist Leonardo da Vinci said, “The greatest geniuses sometimes accomplish more when they work less.”

But what did he mean by that?

He meant that the most successful people are not necessarily the smartest or the most creative. What really makes the difference is that they find ways to be more effective.

Many books, workshops, podcasts, and entire academic programs have been created to help writers be more effective. But here’s one simple way to achieve much more while working less. It is repurposing your writing.

Here’s how it works: take the primary way you produce content and then use it in several different places.

If you write blog posts, you can repurpose these into book chapters, email newsletters, social media posts, podcast episodes, videos, speeches, courses, and so forth.

Any type of content can be translated into many other forms. It will take some effort, because the medium does impact the message, as Marshall McLuhan once said. However, it is usually less work to repurpose content than it is to create more content from scratch.

Don’t worry about people seeing your material in more than one place. People who like your content will appreciate hearing it more than once.

Remember that not everyone will see your content in every format. People who watch your videos are generally not the same group that will listen to your podcast or read your blog posts, and so forth.

This is one of the best ways to work less and achieve more!

Today’s Challenge: Try repurposing some material this week and watch how it connects with different groups. You will work less, but end up getting a lot more mileage out of your material.