I was a college professor for many years before getting into ghostwriting and author coaching. One of the hallmarks of any college course is that it includes textbooks. Since authors are behind those textbooks, it stands to reason that we, as writers, should be thinking about this incredible opportunity to get in front of a huge potential audience, right?

Surprisingly, the vast majority of us don’t think about this incredible gold mine of opportunities. That certainly included me… until I had a conversation with the genius grant writing expert and author Holly Rustick a few months ago. I learned she had been doing this for a long time and wanted to invite her onto the podcast to talk about what we can learn from her experience.

Let me tell you a bit about her. World-renowned grant writing expert and Amazon-bestselling author Holly Rustick loves to coach others to enhance their grant writing and business skills. She teaches thousands of people every week through her top-ranking podcast, Grant Writing & Funding, how to take actionable bite-sized steps to build their skills in grant writing and business.

Having secured millions of dollars for nonprofit organizations around the world throughout the past 15+ years, Holly has a mission to train other grant writers to create a multiplier effect in raising an exponential amount of money for nonprofits all over the world.

On today’s episode, Holly shares how she was able to get her incredible book, The Beginner’s Guide to Grant Writing: Tips, Tools, & Templates to Write Winning Grants, into classrooms as a textbook. We also preface the conversation with some general thoughts about nonprofits and the incredible value they bring to the world.