You don’t have to look far to discover the supposed controversy around all things AI. Whether it’s ChatGPT or a hundred other tools and apps that are based in AI, writers today must come to grips with if, and how, we are going to use these tools ethically.

And ultimately, we have to ask ourselves what unique contribution we make as human beings when algorithms and AI seem to be taking over the world.

I’m excited to bring you this conversation today with a writer who’s thought about these issues and can give us some perspective.

Todd Brison is an optimist who writes. He’s an Amazon best-selling author and award-winning ghostwriter featured in Inc. Magazine, TIME, and CNBC.

Back in his corporate days, he worked on a global marketing team in Paris, France, so most of his ideas work across many cultures. When he’s not pounding the keyboard, you’ll find him walking his spoiled French bulldog, drinking dandelion coffee in the kitchen with his wife Kate, or taking a bath with a book.

Todd and I work through several questions around AI, such as:

– Should writers be afraid of AI and ChatGPT?

– What can writers add that those tools can’t provide?

– What are the best ways writers can use those tools ethically?

– Where do you see AI heading in the next year, or few years?

I hope this conversation gives you guidance and clarity about your own approach to AI.

And, many thanks to my good friend Jared Odle for introducing me to Todd!