One of the things that is a nearly universal feeling for writers is that marketing is a necessary evil. We have to endure just long enough to pay the bills so we can get back to our creative work. 

Am I right? Or am I right? 

I’m thrilled to have a guest today who is here to give us a whole different view of marketing. Her name is Anna McKenzie, and she is a professional copywriter and the owner of CreativeDemand, LLC. 

As a content marketer and copywriter, Anna has over a decade of experience in building content production systems, developing strategic marketing plans, and executing sales campaigns. She has written sales copy for the New York Times, Wall Street Journal, and bestselling authors; worked with national and global brands; and helped business owners sell millions of dollars’ worth of products online. 

She has also written a fantastic new book called Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners. This is a great book that gives you a clear framework for marketing. In this conversation, Anna helps us understand the basics of marketing, why we need it as writers, and how we can think like business owners. 

If you make any money with your writing, or you intend to (even if it’s only book sales), this conversation will be very helpful. I know it was for me! 

You can learn more about Anna’s marketing approach at her website, through her Business Writing Starter Kit, or on LinkedIn.