The main topic of this podcast focuses on the mindset and habits related to writing. However, a crucial element of our success is generosity. You can have the greatest writing skills in the world, but without good relationships and a giving spirit, it doesn’t mean much. 

That’s why I’m excited to have April Shprintz as my guest today. She has spent over two decades driving growth for companies in a way that creates immense value for their employees, their customers, and their communities. 

A former Air Force non-commissioned officer serving as a broadcast journalist for the American Forces Network, she went on to specialize in sales, operations, and marketing, as she supported Fortune 500 clients and generated over $1 billion dollars in combined additional revenue for the companies she served. 

3½ years ago — after her highest earning, 7-figure year in the corporate world — April left to start her firm, Driven Outcomes, which helps companies around the globe accelerate their businesses. April helps them make their “impossible” possible by using the principles of what she calls, “The Generosity CultureTM” as she shows company leadership how to “pour into their people.” 

April is also the author of the recent book, Magic Blue Rocks, which is a very fun read about principles for personal success. She’s also the host of the Pouring Into Your Business Podcast. 

In this conversation, April shares some fantastic ideas about how writers can be more generous, what generosity looks like in the world of client work, how to be generous while also being profitable, and also how introverted writers can be more generous and relationship-oriented. 

You can connect with April at her website, Pouring Into Your Business Podcast, Facebook, Linkedin, and Instagram. Make sure to grab her amazing book, Magic Blue Rocks.