Being an author in our media age isn’t just about creating books or written content. It’s also about creating a media platform that can consist of video, podcasts, and social media.

Of course, I encourage you to take advantage of all these for yourself. In addition, you can greatly increase your network if you are a guest on other people’s media platforms. The most common way to do this is by being a guest on other people’s podcasts. It’s an incredibly powerful way to borrow someone’s audience, add value to their listeners, grow your network, and share your message.

If you are a new to this strategy, find a few shows in your niche and share with the podcast host why would make a great guest. Put the focus on adding value. After you have done a few of these, you will begin to get more invitations until it eventually builds its own momentum.

In fact, you can build a great online presence if you only focus on this strategy. Being a guest on other people’s podcasts, shows, and media platforms is the easiest, cheapest, and most effective way to grow your audience.

Daily Question: What are three topics you could talk about as a podcast guest?