It seems like such a simple question, but the answers are more profound than you realize: What is the thinking process a person goes through when they are deciding whether to buy your book?
I’m excited to have my friend, Cathy Davis, here on this episode to walk us through some answers. Cathy spent the bulk of her career as a Designer and Creative Director at Bank of America’s Trust Division, managing a team of 18 designers and print specialists. Then, in January 2004, she founded Davis Creative, LLC after corporate downsizing.
What originally began as a boutique creative services agency is now known as Davis Creative Publishing Partners, a sought-after publishing industry leader providing concierge publishing services for authors around the corner and around the world.
Books are in Cathy’s DNA and have always played a big role in her life. Cathy believes we all have a story to tell, and it is through our stories that we are able to find our voice, share our wisdom, and make a difference in the lives of others. Wisdom not shared is wisdom lost forever.
In this conversation, Cathy walks through the elements of a book that influence a buyer’s purchasing decision. We talk about the importance of your title, book cover, fonts, the Table of Contents, and more. This is one of the most illuminating and interesting conversations I’ve had in a long time. And not only that, Cathy is also based here in St. Louis, so it’s always good to have a fellow St. Louisan on the show!
Click on the links below to enjoy Cathy’s free downloads, buy her book, or connect with her on social media:
Download Cathy’s FREE resource, “Know Your Publishing Options”
Snag Cathy’s FREE download, “100 Top Book Marketing Tips”