Platform… it’s one of those words that feels mysterious, intimidating, and maybe even confusing to many authors. You’ve heard that you need a platform and you’re willing to do the work, but why do you need one and how do you build it?
My friend Chad Allen is here on this episode to join me for a conversation about these questions and more. Chad is a writer, speaker, editor, and writing coach. As a twenty-year publishing professional, he served in acquisitions and directorial roles for Baker Books, a division of Baker Publishing Group, before going full-time with his own business.
He has collaborated with numerous bestselling authors including Michael Hyatt, Jeff Goins, Mark Batterson, Phyllis Tickle, and many others. Chad is also the creator of Book Proposal Academy, an online course, and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world. He blogs at ChadRAllen.com.
Chad holds a B.A. in English from the University of Nebraska-Lincoln and an M.A. in Theology from the University of Notre Dame. He and his wife, Alyssa, live with their two children in Grand Rapids, Michigan.
In this conversation, you will learn all about your author platform, including the #1 reason publishers turn books down, the best ways to grow your platform, the role of blogging and social media, how to change your mindset about growing your platform, and more.
I had the privilege of meeting Chad a couple of years ago at Jeff Goins’ Tribe Conference, and I can tell you he is the real deal. He is an excellent book coach and knows more than just about anyone on the planet about what it takes to put together an excellent book. Over the years, I have read and used dozens of books where Chad had a hand in their success… I just didn’t know it at the time!
In addition, Chad has a special offer for Daily Writer listeners, which is a free 30-day trial of Book Camp, his community that will help you grow your platform.
Check out Chad’s special offer for this community, his book proposal course, and ways to connect with him below: