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If you were to make a list of the most creative people from the last hundred years, Steve Jobs would be close to the top of the list. As the co-founder of Apple, he was in large part responsible for many of the devices and apps we use today, such as the Mac, iTunes, the iPhone, the iPad, and lots of others.

Especially in his later years, he was adored and admired for his visionary approach and his absolute refusal to go along with the status quo. But he wasn’t always the cultural icon that he is today.

In 1997, Steve Jobs has been gone from Apple for twelve years after a painful exit in 1985. Now that he was back in command trying to turn the struggling company around, there was no magic bullet, no surefire gimmick or product that would help make Apple successful again.

He began to search for the marketing agency that would help put Apple back on the map. Steve Jobs was looking for the perfect message that would communicate Apple’s renewed vision.

This process culminated in the now-famous “Think Different” commercial, which featured Jobs giving a narration over images and clips of people such as Albert Einstein, Jim Henson, Martin Luther King, Jr., Amelia Earhart, and many others.

Today, whoever is listening to this, whoever is tempted to settle for the status quo, whoever wants to live an ordinary life … if you’re a little bit crazy, this is for you.

We’re not going to make a difference by doing the same things as everybody else. Be bold, be different, be willing to be misunderstood by other people. That is not just the price of BEING different … it’s the price of being a creative writer who MAKES a difference.

Here’s to the ones who are crazy enough to think that they can change the world.