Writers tend to think about what a book can do for them, and it can certainly do a lot of things for you. You can grow a business, earn income, build your reputation and credibility, and much more.

However, writing is ultimately a SERVICE to other people. If people are going to spend time, money, and energy reading your book or your writing, they need to receive value from it.

When considering what you want to write about, ask yourself this question: What is the main thing you want your reader to do? What is a tangible change in their life your book will help them achieve? (By the way, if you’re writing fiction, there is still a transformation—you want them to be moved, transported, etc. by your story. Fiction can often have a more powerful impact than non-fiction.)

Asking yourself this question is one of the most radically helpful things you can do when considering what to write.

Daily Question: How do you want your book or your writing to serve your readers?