Kent talks to author, ghostwriter, and editor AJ Harper about her new book, Write a Must-Read: Craft a Book That Changes Lives–Including Your Own. AJ shares why a book is not just a better business card, why you need to have a “reader first” mindset as a writer, what to do when you have limited time to write, and what to do if you don’t have a platform.

AJ Harper helps authors write transformational books that enable them to build their readership, grow their brand, and make a significant impact on the world. As a ghostwriter and as a developmental editor, she has worked with hundreds of authors, from newbies to New York Times bestselling authors with millions of books sold. AJ teaches her method in Top Three Book Workshop and the Must-Read Editing Workshop.

She is the Head Writing Coach for Heroic Public Speaking, the premier speaker training program created by Michael and Amy Port. She is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including Profit First.

Also, make sure to check out this fantastic conversation between AJ and Mike Michalowicz on writing craft.