We’re doing a short series on perspectives that go against conventional wisdom. If you’re just now joining us, I encourage you to go back and catch the last few entries in this series.

Today I want to remind you of an obvious truth, but it’s a truth we like to avoid: You’re going to die someday.

When you die, what happens to all those ideas you’ve been storing? All those books and stories you wanted to get to someday, but didn’t? What happens to all those plans and dreams?

The truth is that all those things will die with you unless you do something with them while you’re still alive. The exception, of course, is if you’re one of those authors who leave notebooks full of amazing ideas, and publishers turn them into books years and decades after your death, or they have other writers flesh them out and list you as a co-author. But I digress.

The fact remains that for most of us, our creative ideas will have no value once we are gone.

Here’s another way of saying it: It all goes back in the box when YOU go in the box.

So make use of those ideas now. Don’t wait around for the perfect time because it will never come.

Great ideas are like money. They must be spent in order to have the greatest value. Money in circulation does far more good than just sitting in your bank account piling up.

Your ideas are the same. Put them out there in circulation on blogs, podcasts, social media, books, articles, or workshops. Just get them out there and see what happens. You might just be surprised what happens.

After all, your life has an expiration date. So make use of the time while you still have it.

Question: Are you making a habit of getting your ideas out there, or are you storing them for the “someday” that may never come?