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When you think of ways to connect with your audience and add value to them, what comes to mind?
What usually focus on the more flashy forms of marketing such as social media, Amazon algorithms or Facebook ads. But there’s a way to connect with your readers that relies on a decades-old technology we use every day. It’s not flashy, it’s not the new, hip thing, but it absolutely works.
Yes, I’m talking about email newsletters.
I’m excited to have a guest today who knows all about email newsletters, and he is going to help us decipher the code to using them successfully. His name is Jared Odle, and he is a missionary, entrepreneur, and freelance copywriter and marketer.
Most of the time, he lives in Ghana, West Africa close to the city of Tamale with his wife and kids. Jared is also working on a book and podcast related to men’s loneliness.
Jared and I go way, way back. We were both students at St. Louis Christian College in Florissant, Missouri back in the mid-90’s. We had many, many classes together, and we also traveled together on the weekend in a music group for a couple of years.
We have seen the best and worst of each other through the years, and I am absolutely honored to call Jared one of my best friends on the planet!
Jared also has an incredibly sharp marketing mind, which is why I’ve invited him on the show today to talk about newsletters–an area where he particularly excels.
In this conversation, we talk about several topics related to newsletters, including why you need one, what you should include in your indoctrination series (he’ll explain what that is), what to use for a lead magnet, and much more.
You can connect with Jared at his website, JaredOdle.com as well as Linkedin, or on Facebook.
Thanks for Listening!
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