Years before he was known as the star of the beloved sitcom Seinfeld, Jerry Seinfeld was a successful stand-up comedian. For comedians of his era in the 1970s and 1980s, the golden key to success was appearing on The Tonight Show, hosted by Johnny Carson.

Carson ruled the late-night airwaves for thirty years. He was the most important Kingmaker in American culture. If you were invited to do a 5-minute set on The Tonight Show, and Johnny liked you, your career was set.

In 1981, Seinfeld was scheduled for his first appearance on the show. A few years later, he reflected on the experience when he sat for an interview with Larry Wilde, a comedian and author.

Larry asked, “How did you prepare for that?”

Seinfeld deadpanned, “Rigorously.” Then he continued, “Every comedian knows that his first appearance on the Tonight Show is his Olympics, his World Series, and his Superbowl all rolled into one. This is his chance to become an A player, the A team.”

Then, Seinfeld went on to explain that as soon as he constructed his 5-minute set of material, he practiced it relentlessly. In the weeks before his Tonight Show appearance, he would go from club to club, performing it. He would do it up to five or six times a night. Seinfeld said that he probably rehearsed that single 5-minute set two hundred times during that period to make sure it was perfect. It was an opportunity he was not going to blow.

And in fact, he made the most of that appearance because Seinfeld became one of the most famous comedians in America, even before the enormous success of the Seinfeld TV show.

All because he saw an opportunity he was not going to waste. He put in the reps, he did the work, and it paid off in spades.

Question: When you consider the success you want to achieve and the opportunities you want as a writer, how many reps are you willing to do in order to be the best?

Note: If you’d like to listen to Larry Wilde’s full interview with Jerry Seinfeld, you can do so by listening to the album “Jerry Seinfeld on Comedy.”