When you get into the world of self-publishing, you discover a lot of helpful tools and resources for writing, publishing, and marketing your books. But there are a handful of tools that become an essential part of your arsenal as a self-published author.

One of those tools is Publisher Rocket, an app that helps you get your books in front of more Amazon readers. The creator of Publisher Rocket is Dave Chesson, and I’m excited to feature him as a guest on today’s show.

Dave is a military veteran, husband, father of three kids, and an avid book marketer. His work in publishing and book marketing has been featured in Forbes, Entrepreneur, Huffington Post, and lots of other places.

He’s also the founder of Kindlepreneur, an online resource that features guides, courses, articles, and much more to help you create and market your books on Amazon. In addition to Kindlepreneur and Publisher Rocket, Dave is the creator of Atticus, software that helps you format and upload your books.

As you can see, Dave is a serial entrepreneur who has dedicated his career to helping self-published authors like you and me!

Before Dave became an author and entrepreneur, he served in the U.S. Navy, was a nuclear engineer, and even worked in defense cooperation around the world. Fun fact: Dave is also fluent in Mandarin Chinese!

Our conversation focused on a variety of topics, including the importance of Amazon keywords and how to use Publisher Rocket, print books vs. ebooks, book formatting and marketing, how self-publishing has changed, and much more.