As a writer, you know that social media is essential. If you’ve ever wrestled with the most effective ways to use social media to build your brand and connect with followers and readers, today’s guest is here to share a ton of wisdom that will help you!

Ruthie Gray is a wife, Gigi, empty nester, and marketing coach for Christian female entrepreneurs, specializing in Instagram and newsletter strategy. Her hobbies include Florida beach walks, RV-ing with her hubby, and voraciously reading historical fiction.

Ruthie is the founder of the Authentic Online Marketing School and Insider Mentorship, and podcasts at Authentic Online Marketing (so easy, your mom can do it). Connect with her on Instagram @authenticonlinemarketingpod or on her website, https://authenticonlinemarketing.com.

In this conversation, Ruthie reveals why Instagram is so valuable for writers, lots of strategies for using it well and not spending a lot of time doing it, how to use personal and professional accounts in conjunction, the difference between posts, reels, and stories, and much more!