Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this: “Marketing isn’t about closing a sale, it’s about opening a relationship.”

Mike is one of my favorite communicators. As a writer, speaker, podcaster, and copywriting expert, he has the uncanny ability to cut through the noise and say things in a straightforward and memorable way.

I asked Mike to come on the show and talk about personal branding because it’s a vital topic for every writer. You’ll learn what a personal brand is and why you need it, Mike’s journey from a worship pastor to branding expert, some of Mike’s predictions for personal branding this year, and much more.

I encourage you to follow Mike on Facebook and Instagram because he not only adds a ton of value there, he’s also hilarious! Also, make sure to check out Mike’s website, the excellent Brand You podcast, and his new book You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.