When we think of marketing, promotion, media, and public relations, it’s easy to view those as elements that are “out there” building our author brand. To many authors, it feels like those are disconnected from the heart and soul of what led you to write in the first place.

My guest today is here to get us back to the heart of what it means to be an author. In the process, we will reconnect to our true passion which becomes a part of all our marketing efforts.

Isabelle Knight is a former publicist of twenty years, having worked with some of the biggest names in film, TV & publishing, including the BBC and an author you may have heard of: JK Rowling.

Isabelle now offers authors the opportunity to learn the tools and strategies that will help them fulfill their own publicity, promotion, and marketing goals. Isabelle provides mentoring and done-with-you programs and services to grow your readership, increase your impact, and build success.

You can check out Isabelle’s website at www.buildyourbrandwithpr.com. You can also download her free guide, Top 10 Tips for Authors to Build a Brand. In addition, I encourage you to check out her Build Your Author Brand 6-Week Course.

In this conversation, Isabelle walks us through her story of becoming a publicist and how she’s taken that knowledge to now help authors with PR. You’ll also learn why publicity and PR are so important, what an author brand story is, and why it’s absolutely essential to everything you do as a writer.

This was a seriously compelling conversation and it’s given me a lot to chew on as I think about my own author brand. I believe it will have the same impact on you as well.