Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this: “Marketing isn’t about closing a sale, it’s about opening a relationship.”

Mike is one of my favorite communicators. As a writer, speaker, podcaster, and copywriting expert, he has the uncanny ability to cut through the noise and say things in a straightforward and memorable way.

I asked Mike to come on the show and talk about personal branding because it’s a vital topic for every writer. You’ll learn what a personal brand is and why you need it, Mike’s journey from a worship pastor to branding expert, some of Mike’s predictions for personal branding this year, and much more.

I encourage you to follow Mike on Facebook and Instagram because he not only adds a ton of value there, he’s also hilarious! Also, make sure to check out Mike’s website, the excellent Brand You podcast, and his new book You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

The post Mike Kim: Secrets of Personal Branding appeared first on Daily Writer | Essential Habits for Impact & Influence.

One of the topics we often discuss on this podcast is doing client work. If you haven’t yet considered it as a way to supplement your income, I encourage you to think about it.

When you’re starting with freelance writing, how do you get that first client? This is a critical question because getting that first client is very important. Once that happens, you have more confidence and momentum.

I’m excited to have two guests on this roundtable episode who share some expert tips on getting that first client. The first is Lynn Smargis, who is a freelance writer in the area of health and fitness, gluten-free lifestyle, education, science, travel, and educational technology. She is also the host of the Gluten-Free Travel Podcast.

The second Leo York, who is a copywriter specializing in commercial screenplays. He is the copywriter who popularized using evolutionary behavior as a baseline for content. Leo is also the co-host of The 13th Floor Podcast.

In this conversation, we tackle why you should consider freelance writing, how to choose an area of specialization, how to find your first client, how to sell yourself, and much more.

Even if you are already doing client work, you’ll benefit from this episode. Plus, these guys are a lot of fun. Here’s my conversation with Lynn Smargis and Leo York.

You can connect with Lynn Smargis at WriteForYou.Me and LinkedIn. You can connect with Leo at LeoCopywriting.com or on LinkedIn.

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The post Writers Roundtable: Expert Tips on Finding Your First Clients (with Lynn Smargis & Leo York) appeared first on Daily Writer | Essential Habits for Impact & Influence.