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Focus on a Specific Audience

May 17, 2022 by Kent Sanders

It’s tempting as a writer to think that “everyone” is your audience. But the reality is that your message is not for everyone. It’s a paradox that the more you focus on a very specific type of person, the more people will be able to relate to it. Specifically, narrowing down your audience will give … Read more

Categories Connection, Consistency, Creativity Tags Audience, Clarity, Feedback, Intensity, Readers

Finish & Publish

February 4, 2022 by Kent Sanders

In the previous episode, I mentioned the importance of finishing a first draft of your book. But the urgency doesn’t stop there. I’m not saying you should be sloppy or rush through things. You should make your book, or any writing for that matter, as good as it can be. But the fact of the … Read more

Categories Consistency, Courage, Creativity Tags Feedback, Finish, Projects, publishing, Writers

How to Outline a Non-Fiction Book

July 11, 2021 by Kent Sanders

As I talk to writers, one of the most frustrating parts of the book creation process seems to be creating an outline. Many people have great ideas for books. They seem equally motivated to tackle the writing and publishing aspects. But the outline gives writers a lot of trouble because it seems like a mysterious, … Read more

Categories Consistency, Creativity Tags Feedback, Non-fiction, Outlining, Writing Your Book

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