In this conversation, Ruthie reveals why Instagram is so valuable for writers, lots of strategies for using it well and not spending a lot of time doing it, how to use personal and professional accounts in conjunction, the difference between posts, reels, and stories, and much more!

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One of the core functions of being an author is launching your books. After you’ve written a book and gone through all the steps to publish it… it has to be launched out into the world.

I’ve seen book launches in all shapes and sizes. I’ve done a few of my own, in addition to helping my ghostwriting clients with their launches at times. As important as book launches are, it’s easy to forget that a book doesn’t launch itself. It takes time and energy to ensure people know about your book and how it can help them.

I’m excited to have my friends Teresa McCloy and Lindsay Sterchi on the show today to talk about Teresa’s recent launch for her book Do What Matters: Live From Rest, Not Rush, Using The REALIFE Process®.

I was honored to be one of the few dozen people who received a very cool book launch box from Teresa before the launch last Fall. I also attended a fantastic book launch party in Effingham, Illinois. Teresa and Lindsay did an incredible job making this one of the most creative and fun book launches I’ve ever seen.

Let me share a bit about Teresa and Lindsay.

Teresa McCloy is the creator of the REALIFE Process®, a faith-focused company that helps entrepreneurs, coaches, and consultants develop and diversify their businesses through certification, content, coaching, and community to grow their impact and increase their income.

She is an ACC Certified Leadership & Life Coach through the International Coaching Federation, Podcaster, and Keynote Speaker. As a recovering workaholic who was addicted to all the latest apps, software, and best-selling books on productivity, Teresa is passionate about helping others assess their habits and execute a process to take their everyday, ordinary life to something extraordinary through REALIFE Being, Action, Time, and Living.

Teresa lives with her husband Dale on their 3rd Generation family grain farm in South Central Illinois. She still drives a tractor when needed and loves a great cup of coffee or a long lingering meal with friends!

Lindsay Sterchi is the Marketing Director at the REALIFE Process® with Teresa McCloy, developing vision and content for the website, social media, and external marketing. Lindsay served as the Launch Team Leader for Teresa’s book, Do What Matters.

She is also a Content & Copywriter who helps coaches and business owners clarify their message through written content. She loves taking complex ideas and putting them into clear, concise, and compelling wording.

Lindsay lives in Effingham, IL with her husband Tyler, Lead Pastor at New Hope Church, and her twin daughters Addy and Lissy. She has an M.A. in Transformational Leadership from Bethel Seminary and a B.A. in Communication Studies.

In this interview, I got to ask Teresa and Lindsay all my geeky questions about how they put together this fun book launch, including the gift box, launch event, and the book publishing itself.

I highly recommend that you check out Teresa’s book by visiting https://dowhatmattersbook.com!

The post Teresa McCloy & Lindsay Sterchi on Organizing a Creative Book Launch appeared first on Daily Writer | Essential Habits for Impact & Influence.

Coaching is a very broad term that can mean different things in different contexts. But generally, you are there to help the client become more successful in a certain area.

Coaching is usually done in either an individual or a group setting. It can also be done as a one-off coaching session, or it can be ongoing over a period of time. If you have specialized knowledge in a certain area, it can be a great opportunity to help people in a deep way.

I have benefited from coaching in a lot of different ways over the years. Two of the paid masterminds I’m in right now include individual coaching as part of the group structure. And twice in the past year, I have paid coaches for one-off sessions on specific topics.

I’m a huge fan of coaching because it’s basically a fast track to success in a specific area. For example, I hired my good friend John Schuchman, a social media coach for real estate agents, to do an hour of coaching with me on social media for the Daily Writer. I learned things from him in one hour I couldn’t have figured out on my own in the course of a year.

I have never offered group coaching, but I’ve done a lot of individual coaching, primarily related to helping people with their books.

As a writer, you have specialized knowledge in certain areas. A simple way to get started is to offer one-on-one coaching around the same topic you write about. Your books and other content can be a great way to promote your coaching services, which allows someone to get individual help in a way they can’t experience just by reading your books.

If you’re just getting started with coaching, I recommend the incredible book The Prosperous Coach by Rich Litvin. It’s one of the best business books I’ve ever read. I’d also recommend offering a few coaching sessions for free as a way to help you get some practice and also provide you with some testimonials if you want to take your coaching practice further.

Question: How could you expand your knowledge and impact by offering group or individual coaching as part of your overall business?

The post Making Money as a Writer: Coaching appeared first on Daily Writer | Essential Habits for Impact & Influence.

I’ve talked before about the importance of taking a book everywhere you go. One way to maximize your creativity and productivity even more, when it comes to reading, is to read two books simultaneously: one for education, and one for pleasure.

Of course, reading at all is fantastic, but when you read two books concurrently, the cross-pollination can spark creative ideas you would not have otherwise.

It’s probably not realistic to flit back and forth between five or ten books, reading a bit of each one before reading a bit of another one. But two books? You can do that.

Even if you just read for ten minutes a day, those few minutes of filling your mind with good material will pay off hugely. After all, if you want to write books, you must first be a person who reads them.

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