The Disney Imagineers are a group of architects, engineers, designers, and writers known for being one of the most creative think tanks on the planet. The group was originally founded by Walt Disney to oversee the production of Disneyland in California, but today is responsible for designing and building Disney theme parks and attractions all around the world.

In their fantastic little book The Imagineering Way, the Disney Imagineers said, “Every new project at Imagineering starts with the assumption that it will be fun and exciting. We never say we don’t really want to do it this way—we do it the best way we know how. We are our end users because we like the product.”

Think about your current writing project. When you sit down to work on it, what do you assume? Do you assume it will be difficult? Unbearable? Something you just need to get through?

Or do you assume it will be fun? That you will enjoy the process? That you are adding value to others and will have a grand adventure?

In life, we generally get what we expect. If you expect drudgery, that’s what you’ll get. If you expect to have the time of your life… well, that’s what you’ll get, too.

Having the right mindset changes everything.