Yesterday, we talked about the power of sending handwritten notes. Today, let’s look at another powerful way to personally connect with people.

Since high-speed internet and mobile phones started becoming more powerful ten or fifteen years ago, video has become a more important medium. One of the ways to take advantage of it is to send people short, personal videos.

There are many reasons to do this. You can thank someone, send a note of encouragement, follow up from a meeting, explain more about a client proposal, add some thoughts after a conversation, or just point out something you appreciate about what the other person is doing.

A personal video forges a deep connection with the other person. Why? Because you took the time to create something specifically for them. It is rare, and therefore, it is valuable.

Even if you’re not comfortable on video, I encourage you to practice and get comfortable with it. Learn to make video your friend. People don’t care if you come across like a professional TV star. In fact, the more real and authentic it feels, the better. The fact that it’s from you is what makes it so powerful.

I send personal videos all the time. It’s a powerful, fun, and incredible tool for building your relationships and showing people you care!

Today’s Challenge: Think of someone you can send a short video to, and do it before the end of the day.