Every writer understands this basic truth: it’s easy to let one day run into the next one. Then weeks, months and eventually years pass by and you wonder where the time went. The writing life can have a certain monotony to it that makes it hard to feel like each day is unique or special.

Nothing could be further from the truth. Every single day is unique. It will never come around again. You only have this one shot, this one opportunity to live these twenty-four hours.

So you must treat today like the gift it truly is.

As a result, we have to treat our audience the same way. We have to show up every day, ready to write, ready to create, ready to serve. They deserve the best you can give.

The legendary singer Tony Bennett said, “If you walk out there like it’s just another night, the audience is going to treat you the same way.” Wise words from a man who has been entertaining and serving audiences for decades.

Question: Are you treating this day as the gift it truly is?