When you talk to aspiring authors, one of the common themes you’ll hear is that many of them have always wanted to write a book. It’s a dream they’ve had for years.

I applaud dreams and goals! And when you’re writing a book, it’s important to make sure you are keeping the goals of your target reader in mind as well. After all, a book is not just for you–it’s for your reader. If it’s a nonfiction book, the goal is to help them change or transform in some way.

My guest today is here to give us some great advice on how to identify your target reader and learn the pain points and frustrations you will address in the book. Vikrant Shaurya is the Founder & CEO of BestsellingBook.com and the author of How to Write a Bestseller. He has transformed his life by making his own bestselling book, dedicating his time to helping entrepreneurs, coaches, and thought leaders in producing their own bestselling book to generate high-quality leads, attract high-value clients, and skyrocket their authority.

In this conversation, you’ll learn why you need to focus on a target reader and how to use what you learn about their problems and frustrations in your book. This is really valuable information you can not only apply to your book, but to all your writing and communication as well.