Cathy Davis: How Someone Decides to Buy Your Book

It seems like such a simple question, but the answers are more profound than you realize: What is the thinking process a person goes through when they are deciding whether to buy your book? I’m excited to have my friend, Cathy Davis, here on this episode to walk us through some answers. Cathy spent the … Read more

October 2021, Business Update

Welcome again to my monthly business update. As usual, I will focus on three areas: ghostwriting, The Daily Writer, and personal updates. Ghostwriting Here are three important lessons I’m learning: You probably need to raise your prices. Clients are not mainly concerned about your writing ability. Having the right connections makes a huge difference. The … Read more

Christy Piper: How to Write About Difficult Topics

When you are writing straightforward how-to content, or perhaps writing for clients, it’s fairly easy to put your mind in third gear and follow a standard writing formula. But what happens when you are writing about highly emotional or sensitive topics? How can you communicate effectively but also do it in a way that honors … Read more

Breaking Out of the Ordinary World

emily cocea nude Molly In the Hero’s Journey storytelling template, we begin with the main character. He or she exists in what is called the “ordinary world.” The ordinary world is Luke Skywalker on Tatooine, Dorothy in Kansas, Frodo in the Shire, Michael Corleone before he gets wrapped up in the family business, and a … Read more