Most authors focus on strategies such as email marketing and social media when connecting with readers and promoting their books. On today’s episode, you’ll hear from an expert who gives you the keys to unlock the power of traditional media—perhaps something you hadn’t considered before.

Mary O’Donohue is a Media Coach for Authors, #1 bestselling parenting author, and former post producer for “The Oprah Winfrey Show.” She has worked in high-profile television for decades including years on “The Today Show,” “NBC Nightly News,” and “Meet the Press.”

As founder of Authors In Media, Mary teaches women nonfiction authors how to get publicity and do media interviews that sell books, expand their impact, and change the world.

Her unique coaching framework, The Media I.M.P.A.C.T. Method, is a proven path to publicity with purpose, and has consistently led to author success in national media, with her clients reaching audiences of more than a billion people—so far.

In this conversation, you’ll learn how traditional media is different than other types of media, a few obstacles authors face when navigating traditional media, and the 6 pillars that create media success for authors.

And, as Mary mentions in the interview, she’s getting ready to offer her Publish to Prime Time program for women nonfiction authors. To find out more, you can book a time on her schedule.

In addition, I encourage you to download her free podcast one-sheet templates by visiting her website, https://maryodonohue.com. I’ve already downloaded these myself and will be using them immediately!

The post Media Coach Mary O’Donohue on the 6 Pillars of Media Success for Authors appeared first on Daily Writer | Essential Habits for Impact & Influence.

Yesterday, I talked about writing blog posts. Articles are similar to blog posts, except they are posted on other places besides your website.

You can write for magazines, journals, newsletters, newspapers, or even other blogs and websites. You can also post these articles on social media, such as Facebook or LinkedIn. The possibilities are endless.

The big question everybody wrestles with is, “Where do I start?” It’s easy to feel overwhelmed by all the options, so let me present two great ones.

The first is writing articles for other bloggers. This is a super easy win. If you know someone who writes about the same topics you do, ask if they would be willing to do an article swap.

I remember a few years ago when a few other bloggers and myself did a series on leadership in the movies, and we did guest appearances on each other’s blogs. It was a blast.

The second is to submit an article to a site where you can get accepted fairly easily. I recommend The Good Men Project. This is a large media site with several million visitors per month. I used to be a lead editor there, as well as a writer. They are always looking for new writers. Plus, it’s a great way to hone your writing skills and build your audience.

For example, one time I wrote an article on the singer Tony Bennet, and his manager saw it and emailed me, saying that he loved the article. Tony is world-famous and has been making music for decades. He’s in his 90’s, and he’s quite a big deal in the music world.

You never know what might happen when you start writing for other outlets besides your own blog.

Question: If you had to write an article today for a place other than your own website or blog, where would it be?

The post Start Writing Today: Articles appeared first on Daily Writer | Essential Habits for Impact & Influence.

Being an author in our media age isn’t just about creating books or written content. It’s also about creating a media platform that can consist of video, podcasts, and social media.

Of course, I encourage you to take advantage of all these for yourself. In addition, you can greatly increase your network if you are a guest on other people’s media platforms. The most common way to do this is by being a guest on other people’s podcasts. It’s an incredibly powerful way to borrow someone’s audience, add value to their listeners, grow your network, and share your message.

If you are a new to this strategy, find a few shows in your niche and share with the podcast host why would make a great guest. Put the focus on adding value. After you have done a few of these, you will begin to get more invitations until it eventually builds its own momentum.

In fact, you can build a great online presence if you only focus on this strategy. Being a guest on other people’s podcasts, shows, and media platforms is the easiest, cheapest, and most effective way to grow your audience.

Daily Question: What are three topics you could talk about as a podcast guest?

The post Be a Podcast Guest appeared first on Daily Writer | Essential Habits for Impact & Influence.