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]]>Being an author in our media age isn’t just about creating books or written content. It’s also about creating a media platform that can consist of video, podcasts, and social media.
Of course, I encourage you to take advantage of all these for yourself. In addition, you can greatly increase your network if you are a guest on other people’s media platforms. The most common way to do this is by being a guest on other people’s podcasts. It’s an incredibly powerful way to borrow someone’s audience, add value to their listeners, grow your network, and share your message.
If you are a new to this strategy, find a few shows in your niche and share with the podcast host why would make a great guest. Put the focus on adding value. After you have done a few of these, you will begin to get more invitations until it eventually builds its own momentum.
In fact, you can build a great online presence if you only focus on this strategy. Being a guest on other people’s podcasts, shows, and media platforms is the easiest, cheapest, and most effective way to grow your audience.
Daily Question: What are three topics you could talk about as a podcast guest?
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]]>There are many ways to market yourself as an author, but, on today’s episode, we will explore one of the most effective strategies—being a guest on other people’s podcasts.
My guest is Kim Stewart. She is a marketing strategist who helps Christian authors meet new readers and market their messages by guesting on podcasts. She’s also the host of the Book Marketing Mania podcast where she and her guests share what’s working to market books online. Her sweet spot is strategy, and working behind the scenes is her jam! Kim lives in Dallas with her husband, two young adult sons, and a very spoiled Lab named Loki.
Kim gives us the low-down on podcast guesting and why it’s important for authors. You’ll also learn how to find relevant podcasts to pitch, how to build relationships with podcast hosts, what to say in your pitch, how to repurpose the episode once it’s released, and much more.
This is a strategy I have successfully used many times, and, of course, I have guests on this podcast every week. This is an episode you’ll need to listen to a couple of times to take in all of Kim’s wisdom!
Learn more about Kim, access her FREE resource, and connect with her through the links below:
Check out Kim Stewart’s website
Listen to Kim’s podcast, Book Marketing Mania, on Apple Podcasts
Get Kim’s FREE resource for how to grow your author platform
Enroll in Kim’s Podcast Pitching 101 for Authors Mini Course
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