In yesterday’s episode, we talked about the power of being a guest on other people’s podcasts. Today, we will turn the tables and talk about the importance of starting your own podcast.

Podcasting is a powerful and inexpensive way to build an audience and share your ideas. One of the big advantages of podcasting over video is that people can listen to podcasts, while they are doing other things such as walking, driving, or chores.

People also listen to podcasts for much longer than they view videos. It is not unusual for a listener to tune into a podcast for an hour or two per week. When you are “in someone’s head” for that much time, they develop an intimate relationship with you as a listener.

You don’t have to do a podcast about writing. It can be about any topic you’re interested in. Podcasting is a phenomenal way to build relationships, and establish your credibility and expertise on a topic.

Daily Question: If you started a podcast, what would you talk about, and whom would the target audience be?

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Being an author in our media age isn’t just about creating books or written content. It’s also about creating a media platform that can consist of video, podcasts, and social media.

Of course, I encourage you to take advantage of all these for yourself. In addition, you can greatly increase your network if you are a guest on other people’s media platforms. The most common way to do this is by being a guest on other people’s podcasts. It’s an incredibly powerful way to borrow someone’s audience, add value to their listeners, grow your network, and share your message.

If you are a new to this strategy, find a few shows in your niche and share with the podcast host why would make a great guest. Put the focus on adding value. After you have done a few of these, you will begin to get more invitations until it eventually builds its own momentum.

In fact, you can build a great online presence if you only focus on this strategy. Being a guest on other people’s podcasts, shows, and media platforms is the easiest, cheapest, and most effective way to grow your audience.

Daily Question: What are three topics you could talk about as a podcast guest?

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