Milestone #3: Write Consistent Content That Helps Readers

So far we have talked about getting specific on your core message and audience, and building the platforms where you will share your content. Now let’s look at Milestone #3: Write consistent content that helps your readers. Why it’s important: When you write consistent material, specifically blog posts, it helps your SEO (search engine optimization) … Read more

Too Busy to Listen to the Critics

There’s an old saying that goes something like this: “People who are too busy rowing the boat don’t have time to rock it.” The meaning is pretty straightforward: when you are occupied with doing the work, you don’t have much time to criticize others. William Faulkner said something similar: “The artist doesn’t have time to … Read more

Create a “Stop Doing” List

Most people, including myself, create a task list each day. We also call this a “to do” list. These are things we must do. And in a world that increasingly demands our attention every second—in a world filled with ever-increasing opportunities and connections—this list seems to get longer all the time. The antidote to all … Read more

When was the Last Time You Were Astonished?

We live in a world where miraculous things happen every day. Of course, most of these things don’t seem miraculous to us. They seem ordinary. But it all depends on your perspective. Seeing with your eyes seems ordinary to you, but to a blind person, it’s astonishing. Taking a breath seems ordinary to you, but … Read more

You Have the Power

There are many characteristics we associate with the image of a writer, such as laid-back, creative, introverted, or imaginative. But one word we don’t usually use to describe writers is “powerful.” When you think of power, what kinds of people come to mind? You probably imagine athletes, bodybuilders, superheroes, and CEOs. Those people have a … Read more